Successful Use Case
![](https://www.redtone.com/wp-content/uploads/2020/04/RT_flexiCraft-logo_v3-01-01.png)
A proactive & progressive approach to digital transformation that leverages VR to
reach "Stay-at-home" customers & deliver a new era of customer experience.
An established global wellness brand with more than 50 retail outlets in Malaysia.
After 1 Month
30%
Increase in website traffic
20%
Increase in database collection
10%
Increase in conversion rate
Challenges
![](https://www.redtone.com/wp-content/uploads/2021/05/Resetting-customer-expectations-the-shopping-experience.png)
Resetting customer expectations
& the shopping experience
Lack of physical footfall during the pandemic forced the brand owner
to shift their focus to online sales
flexiCraft VR Solution
![](https://www.redtone.com/wp-content/uploads/2021/05/Mobile-Grocery-Shopping.png)
The solution
Brand owner engaged with the REDtone flexiCraft team in February 2021
& the solution was successfully deployed into their website & e-commerce
platform in March 2021
![](https://www.redtone.com/wp-content/uploads/2021/05/Social-Distancing.png)
Protecting customers & employees
Their brick-and-mortar operations had to be adapted to comply with health &
safety SOPs, including ensuring physical distancing, controlling the number of
employees & customers in-store, and instituting contactless transactions.
![](https://www.redtone.com/wp-content/uploads/2021/05/3D-Product-Presentation.png)
A NEW experience that no physical
outlet can provide
The solution offers an entirely new & seamless online shopping experience with
immersive walk-thru, 3D product presentation & multimedia integrated with their
e-commerce platform.
![](https://www.redtone.com/wp-content/uploads/2021/05/Shout-Out.png)
Reaching out to "Stay-at-home"
customers
Brand owner needed to explore new ways to engage with customers as
well as maintain trust in their brand & products
![](https://www.redtone.com/wp-content/uploads/2021/05/Digital-Interaction.png)
Digital interaction between customer
& product
It empowers customers to feel more confident in their decisions on product selections,
offering more comprehensive product information & facilitating digital interaction between
products & customers.
![](https://www.redtone.com/wp-content/uploads/2021/05/Explore-Digital-Tools.png)
Exploring unique digital tools/ capabilities
Brand owner realised that the use of new digital tools is essential in lead generation
as well as to re-engage with their visitors effectively.
![](https://www.redtone.com/wp-content/uploads/2021/05/Customer-Engagement.png)
Effective customer reengagement
Brand owners get to re-engage with visitors who visited their website, offer relevant
information/ promotions & drive a higher conversation rate.